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The Ultimate Assist: The Relationship and Broadcast Strategies of the Nba and Television Networks (Hampton Press Communication Series: Mass Media and Journalism)

John A. Fortunato




[PDF.lz98] The Ultimate Assist: The Relationship and Broadcast Strategies of the Nba and Television Networks (Hampton Press Communication Series: Mass Media and Journalism)

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 | #2164831 in Books |  Hampton Pr |  2001-11-05 | Original language:English | PDF # 1 |  9.00 x6.00 x.75l,.80 | File type: PDF | 272 pages

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||0 of 0 people found the following review helpful.| An Extemporaneous Work Of Art!|By Jennifer K. Messina|I cannot speak well enough about the author or his book! Dr. Fortunato has combined both brilliance and enthusiasm into his book, The Ultimate Assist. If anyone has ever been interested in topics ranging anywhere from the NBA to the mass media, this is no doubt the ideal text to own. Dr. Fortunato currently has a Ph.D. in Co

This volume examines the relationship between the NBA and the television networks who broadcast its games. It reveals several broadcast strategies that were implemented to help grow the sport of NBA basketball from the late 1970s-80s to the present. It features exclusive interviews with key personnel and offers an integrated model of mass media and uses and gratifications effects.



You can specify the type of files you want, for your device.The Ultimate Assist: The Relationship and Broadcast Strategies of the Nba and Television Networks (Hampton Press Communication Series: Mass Media and Journalism)   |  John A. Fortunato.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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