[PDF.96gl] The ESPN Effect: Exploring the Worldwide Leader in Sports

The ESPN Effect: Exploring the Worldwide Leader in Sports

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 | #749043 in Books |  2015-07-17 | Original language:English | PDF # 1 |  .80 x5.80 x8.80l, | File type: PDF | 333 pages

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||About the Author|John McGuire (PhD, University of Missouri-Columbia) is Associate Professor in the School of Media and Strategic Communications at Oklahoma State University. His work has been published in the Journal of Sports Media, Communication and Sport,

ESPN has grown from a start-up cable network in a small Connecticut town to a $50 billion global enterprise. For the past 35 years, ESPN – along with its sister networks – has been the preeminent source for sports for millions around the globe. Its 24-hour coverage of sports news and programming has cultivated generations of sports consumers, utilizing multiple ESPN platforms for news and entertainment. The pervasiveness of the company’s branded content...

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