[PDF.08nh] Celebration Capitalism and the Olympic Games (Routledge Critical Studies in Sport)
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Celebration Capitalism and the Olympic Games (Routledge Critical Studies in Sport)
Jules Boykoff
[PDF.ee85] Celebration Capitalism and the Olympic Games (Routledge Critical Studies in Sport)
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| #519658 in Books | 2014-06-21 | 2014-06-23 | Original language:English | PDF # 1 | 9.21 x.42 x6.14l,.0 | File type: PDF | 184 pages||||"You can’t understand economics, politics, or the way consent is manufactured and dissent is criminalized without reading Celebration Capitalism and the Olympic Games. Jules Boykoff has written "The Shock Doctrine" for anyone who cares ab
The Olympic Games have become the world’s greatest media and marketing event―a global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie for association with the "Olympic Image" in the hope of gaining a worldwide marketing audience of billions.
In this provocative critical study of the contemporary Olympics, Jules Boykoff argues that the Games have become a massive planned economy designed to shi...
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