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Sports Marketing: A Strategic Perspective. Matthew D. Shank

Matthew D. Shank




[PDF.gg11] Sports Marketing: A Strategic Perspective. Matthew D. Shank

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 | #14020725 in Books |  2013-03-01 | Original language:English | PDF # 1 |  .39 x.39 x.39l,.0 | File type: PDF | 480 pages

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Sports Marketing takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of the strategic marketing process that can be applied to the sports industry, it provides an appreciation for the growing popularity of women's sports and the globalization of sport.



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