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Watching the Olympics: Politics, Power and Representation

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 | #3315017 in Books |  2011-09-22 |  2011-08-02 | Original language:English | PDF # 1 |  9.21 x.62 x6.14l,.95 | File type: PDF | 272 pages

||About the Author||John Sugden is Professor of the Sociology of Sport at the University of Brighton, UK, and has researched and written widely around topics concerned with the politics and sociology of sport. He is Academic Leader of the Spo

Global sporting events involve the creation, management and mediation of cultural meanings for consumption by massive media audiences. The apotheosis of this cultural form is the Olympic Games. This challenging and provocative new book explores the Olympic spectacle, from the multi-media bidding process and the branding and imaging of the Games, to security, surveillance and control of the Olympic product across all of its levels.

The book argues that ...

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