[PDF.70rm] The Franchise: A History of Sports Illustrated Magazine

The Franchise: A History of Sports Illustrated Magazine

[PDF.tf65] The Franchise: A History of Sports Illustrated Magazine

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 | #1058285 in Books |  1997-10-06 | Original language:English | PDF # 1 |  9.50 x1.50 x6.50l, | File type: PDF | 448 pages

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||1 of 1 people found the following review helpful.| Sports before ESPN|By Jim Lester|Years before ESPN, Sports Illustrated defined the nature of sports in America. Founded in 1954 by Henry Luce of Time, SI started as a magazine devoted primarily to upper class activities like polo and yachting. Author Michael MacCambridge deftly traces the history of SI from that moment, through the editorship of Andre Laguerrre, the hard drinki|.com |The Franchise recounts the story of an industry joke that went on to become one of the most successful magazines in publishing history. Under the visionary leadership of managing editor André Laguerre, Sports Illustrated--launched i

"I think over the years, it legitimized sports. All of a sudden, you could read a sports magazine, and still be considered able to read, for starters." -- Ray Cave

Sports Illustrated magazine is one of the great publishing success stories of the past 50 years -- a pop cultural phenomenon that has grown into a financial monolith, generating profits of more than one billion dollars since 1984. But if its success seems inevitable in retrospect, you don't know the whole st...

You easily download any file type for your gadget.The Franchise: A History of Sports Illustrated Magazine   |  Michael MacCambridge. Just read it with an open mind because none of us really know.

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