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| #2836102 in Books | Prometheus Books | 1995-10-01 | 1995-10-01 | Original language:English | PDF # 1 | 9.30 x.97 x6.30l,1.47 | File type: PDF | 355 pages | ||2 of 3 people found the following review helpful.| Sports Marketing|By A Customer|My name is Victor im from Santa Monica High. I recently read Phil Schaaf's "Sport Maketing: It's Not Just A Game Anymore",I though that this book was good. This book taught me alot bout advertisment & how major league players get paid from there franchise and how the sponserships work.|0 of 0 people found the following review helpful.|About the Author|Phil Schaaf is a consultant based in northern California, and the author of Sports Marketing: It’s Not Just a Game Anymore.
In this captivating and easy-to-read book, Phil Schaaf traces the subsidy mechanism of sponsorship and its influence on the presentation and commercialization of sports entertainment. Why do McDonald's, Hanes, and Nike pay huge amounts of money to be associated with sports, and why do they choose celebrity endorsers, or buy in-stadium advertising opportunities? You'll feel like you're in the board room where multimillion-dollar decisions are being made by advertising hea...
You easily download any file type for your gadget.Sports Marketing | Phil Schaaf.Not only was the story interesting, engaging and relatable, it also teaches lessons.
