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| #7493392 in Books | 1996-06-13 | Original language:English | PDF # 1 | .48 x5.54 x8.50l, | File type: PDF | 228 pages||From the Back Cover|From NBA sponsorship to fantasy sport marketing and auto racing's powerful fan attraction, Sports Marketing shows in surprising detail how companies leverage the emotional attachment that fans display for their favorite sports, events,
Sports Marketing is emerging as a key element of integrated marketing plans, from global markets to local store marketing areas, from incentive programs to loyalty rewards, and from business-to-business strategies and consumer-product marketing. Sports Marketing , written by a 20-year professional turned college professor, critically examines some of the hottest trends in the title genre in a non-traditional way that gives it both the depth of a ...
You can specify the type of files you want, for your gadget.Sports Marketing (Global Marketing Perspectives) | Howard Schlossberg.Not only was the story interesting, engaging and relatable, it also teaches lessons.
