[PDF.66nx] ESPN The Company: The Story and Lessons Behind the Most Fanatical Brand in Sports

ESPN The Company: The Story and Lessons Behind the Most Fanatical Brand in Sports

[PDF.gd34] ESPN The Company: The Story and Lessons Behind the Most Fanatical Brand in Sports

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 | #673080 in Books |  2009-09-08 | Original language:English | PDF # 1 |  9.30 x.95 x6.40l,1.02 | File type: PDF | 240 pages

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||0 of 0 people found the following review helpful.| Can't Put It Down|By John|Pick up "ESPN: The Company" and just begin reading it. If you are at all like me, you will find that you can't put it down. This book has all the ingredients of a truly great business book: A hugely successful company, a world-famous brand, a hyper-competitive landscape, a wild ride through the four stages of ESPN's development described by the auth|From the Inside Flap||Thirty years ago, TV sports coverage was produced as a sidebar unworthy of serious news time. Game highlights, such as they were, usually consisted of scores and brief recaps crammed into a few minutes between news and weather on your local

A fascinating look at ESPN and its success as a brand

ESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media. The authors provide a behind-the-scenes perspective on how ESPN dealt with their many partners and how they handled mistakes and missteps along the way-fr...

You easily download any file type for your device.ESPN The Company: The Story and Lessons Behind the Most Fanatical Brand in Sports   |  Anthony F. Smith, Keith Hollihan. A good, fresh read, highly recommended.

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